![]() One that hopefully makes them take action in the way you want them to. Brand activation is the important process of presenting your brand and creating a connection with your audience. Why is brand activation important?Īs with most areas of digital marketing, brand activation is crucial as it helps you to stand out in a saturated market.įor example, if your brand is new, you know your audience well, but they’re yet to know you. In doing so, it makes you known to potential customers. ![]() Whether it’s through an event, a campaign, or an email - whatever it may be - brand activation opens the door for your customers to engage with you directly. ![]() Your brand needs to be activated before it can start progressing. Even if you have the best branding and the best products, there’s no point in any of it if people don’t even know you exist. If nobody knows who you are, they’re not aware of you. ![]() Put simply brand activation is any interaction where a brand drives a customer to take action. In this article, we’ll be looking at what brand activation means, why it’s essential and some examples. ![]()
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